One for one

Why Sensory Experiences Are So Important From Day One

Why do we Want Parents to Buy This For Their Children? Because ELVA products are committed to embodying what science has proven about sensory development: babies need an adequate amount of tactile experiences if they are going to fully develop their somatosensory system.Exploring sensory material is where it all starts!

You might not think about touch as often as the other senses, but it’s key to survival for babies. That’s because unlike adults who tend to rely far more on the use of sight and hearing, babies depend on touch to tell them either that they are in danger, or that they are safe and loved.

It’s simply the network of touch receptors, spread all over the body, that send information back to the brain, producing various emotional responses that get reinforced time and again. So, the more times baby associates snuggly textures, like ELVA accessories, with feeling content, the happier baby will be each time that same beloved item is held close.

What makes an ELVA product so special?
Well… the bubbles! All our accessories are densely packed with irresistibly squishy, 6mm bubbles.

Our products hit on that perfect textural sweet spot between the density of the bubbles themselves and the pile of the plush fabric, bringing your baby the softest, snuggliest experience around.

Why Now?
The brain is one of the organs that grows the most during early childhood. Starting out at just a quarter of its adult size, a baby’s brain will grow a staggering 80% in the first three years! During this period of growth, play and sensory associations account for a huge portion of a child’s learning and development. The more we encourage this from the start, the more we’re setting their entire nervous system up for life!

Why ELVA Donates

It is easy to forget how fortunate we are and overlook just how many families face poverty on a daily basis. Parents, and especially mothers, who are struggling to provide for their children know all too well the heartbreaking social implications of childhood poverty, where everyday basics like health and education often take a back seat.

Our partner Paris Tout P’tits is a French association that offers material support and assistance to vulnerable families and their babies. At ELVA we promise to donate one of our products to Paris Tout P’tits every time you buy one. A cuddly toy for a child may not be the first thing on the list for a family in need but if a child’s day can be brightened with their own soft companion, we believe every little bit helps.

To read more about the amazing work of Paris Tout P’tits, or to make a donation, click here.

How do we clean up the planet?

All ELVA products are made of 100% rPET*, which is recycled PET plastic. That may sound a bit odd, but let us assure you: it’s not as strange as it may seem! As you may know, all polyester material is made from crude oil, as are all plastic bottles. Recovering, transforming and reusing these bottles is not only a way to save the earth’s precious resources; it’s also our way of making sure less plastic goes into our oceans.

Imagine: 8 million metric tons of plastic end up in our oceans every year!
That’s the equivalent of 5 full bins per square meter of every coastline in the world. It may seem like an overwhelming problem, but small acts can make a big difference. Our first ELVA collection has redirected approximately 55,900 bottles away from landfills and oceans.

This climate challenge will be passed on to our children, so let’s do our best to reduce the problem! Together we can redirect some of the PET bottles and create safe, sustainable and innovative baby essentials.

rPET fleece has a 30% lower carbon footprint than virgin polyester, and a 50% lower carbon footprint than organic cotton.

We can hear you wondering… is this safe for my baby?
The short answer is YES ELVA is certified…

OEKO – TEX 1000 (pronounced echo-tex) certification is an independent testing system for textiles in their raw forms throughout the product stages. Their laboratory testing covers 100 harmful substances that fall into various categories including legally banned substances and legally regulated substances known to be harmful (but not yet legally regulated chemicals), as well as various health care-specific parameters.

REACH : “Registration, Evaluation, Authorisation and Restriction of Chemicals” is a European Union regulation dating from 18 December 2006. REACH addresses the production and use of chemical substances, and their potential impacts on both human health and the environment. ELVA uses Intertek’s REACH certificate program that provides a REACH certificate of compliance. The certificates provide assurance to customers that a product has been reviewed by a third party for REACH compliance and offers traceability of compliance.

*RPET is an abbreviation for Recycled Polyethylene Terephthalate. rPET material can be produced from post-consumer, otherwise known as PET. bottles and thermoforms or post-industrial recycled PET material. Our rPET material is produced from post-consumer material, and then washed and ground into flake. The flake is then extruded into roll stock material and re-spun into new polyester yarn.
Pssst… Want to know more? Here’s an excerpt from an article by The Soft Landing:
According to the Organic Trade Association,

Pssst… check this out..

“Cotton is considered the world’s ‘dirtiest’ crop due to its heavy use of insecticides, the most hazardous pesticide to human and animal health. Cotton covers 2.5% of the world’s cultivated land yet uses 16% of the world’s insecticides, more than any other single major crop.

Aldicarb, parathion, and methamidopho, three of the most acutely hazardous insecticides to human health as determined by the World Health Organization, rank in the top ten most commonly used in cotton production.”

Not only are these chemicals hazardous to the people whose clothes contain them, they also harm farm workers and the earth.

“There are more than 8,000 chemicals in the textile industry, and that’s insane. We’re so concerned with the chemicals we ingest, but people fail to realize — with skin being the largest organ system —it absorbs everything it comes in contact with.”
~Dr. Saman Soleymani

Under USDA rules, the clothing manufacturer can take certified organic cotton and treat it with chlorine bleach, coat it in nanoparticle antibacterial chemicals, dye it with heavy metal colours, and drench it in formaldehyde-based finishing treatments. What’s more, the piece of clothing doesn’t even have to be made of 100% organic fibres — it can be a mix of organic and non-organic materials and still be legally labelled « made with organic cotton. » Notice the duplicitous language there…